Cookies Policy

This Cookie Policy applies to all websites and mobile applications owned, operated, and managed by Vital IQ (“Vital IQ”, “we”, “us”, or “our”).
This policy should be read together with our Privacy Policy, which also serves as the official channel for data deletion requests.

1. What are cookies?

Cookies are small text files containing an identifier (a string of letters and numbers) that are sent by a web server to your browser and stored on your device.
Cookies allow our systems to recognise your browser or device and may store information such as:

  • User preferences

  • Language and region

  • Device type and browser

  • Information previously entered into forms

Cookies do not directly identify you as an individual. However, some cookies may be linked to personal data where required for functionality or analytics.

2. Legal basis for using cookies

Vital IQ processes cookie data in accordance with:

  • GDPR (EU)

  • POPIA (South Africa)

  • Applicable global data protection laws

Our lawful bases include:

  • Consent (for analytics, advertising, and tracking cookies)

  • Legitimate interest (for essential site functionality and security)

  • Contractual necessity (where cookies are required to deliver services)

Where consent is required, cookies will not be placed unless you have explicitly agreed.

3. Why Vital IQ uses cookies

We use cookies to:

  • Ensure the website and applications function correctly

  • Secure and authenticate user sessions

  • Provide access to restricted areas

  • Measure performance and usage

  • Improve user experience and usability

  • Perform analytics and diagnostics

  • Support advertising and marketing (where consent is given)

4. Types of cookies we use

4.1 Essential Cookies (Always Active)

These cookies are required for the platform to function and cannot be disabled. They support:

  • Security

  • Authentication

  • Session management

  • System stability

4.2 Analytics Cookies (Consent Required)

These cookies help us understand how users interact with our platforms so we can improve performance and experience.

4.3 Advertising & Tracking Cookies (Consent Required)

These cookies are used to:

  • Deliver relevant advertising

  • Measure campaign performance

  • Support retargeting

These may include cookies or tracking technologies from third-party providers such as Meta (Facebook) and Google.

4.4 Third-Party Technologies

Third parties may use:

  • Cookies

  • SDKs

  • Tracking pixels (e.g. Meta Pixel)

These technologies are governed by the respective third-party privacy policies.

5. Managing cookies & consent

You may:

  • Accept or reject non-essential cookies

  • Withdraw consent at any time

  • Manage cookies via browser or device settings

Please note: disabling cookies may limit functionality and user experience.

6. Data retention

Cookie data is retained only for as long as necessary to fulfill its purpose or as required by law. Retention periods vary depending on the cookie type and purpose.

7. Your data protection rights

Under GDPR and POPIA, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Object to processing

  • Withdraw consent at any time

  • Request restriction of processing

  • Request deletion of your personal data

8. Data deletion (clear & actionable)

How to Request Deletion of Your Data

👉 All data deletion requests must be submitted via our Privacy Policy page
(This same URL is used for privacy information and deletion requests.)

What Happens Next

Once your request is submitted, Vital IQ will:

  1. Verify your identity (if required)

  2. Process the request in accordance with GDPR, POPIA, and applicable laws

  3. Permanently delete your personal data unless retention is legally required

Important

  • Data deletion is permanent and cannot be reversed

  • Deletion may result in loss of access to Vital IQ services

  • Some data may be retained where required by law (e.g. compliance or security)

This section is provided to meet Meta App Review and platform compliance requirements.

9. Changes to this policy

Vital IQ may update this Cookie Policy from time to time. Updates will be published on our website, and continued use of our platforms constitutes acceptance of the revised policy.